6 reasons why Burnley’s Sean Dyche gets overlooked for football’s top jobs

6. Global brand

The sponsorship coming from the Asian and US market is becoming a juggernaut within the game, the top teams like to work on their brand by having tours of Asia and other continents each off-season, and in some cases the brand off the pitch, takes as much precedence as the team on it.

Every week, on screens worldwide, deep-pocketed corporate sponsors will be most visible on our screens, having bet millions of pounds linking their brands to Premier League teams, hoping to grow sales revenue from the ballooning audiences of the English top-flight.

Football clubs are now multi-million-pound businesses. Look at Arsenal, the board will sacrifice relative mediocrity season after season whilst the club continues to thrive off the pitch.

When the big clubs are drawing up shortlists of candidates for new managers, the impact the new man will have on the teams worldwide brand will come into their thinking.

Does Sean Dyche fit into the ethos and global strategy of these conglomerates?

Football is more than just a game.

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