adidas have launched the Manchester United 2015-16 home kit – the first of a record-breaking £750m 10-year partnership.
Taking inspiration from classic three-stripe United kits from the 1980s, adidas have reengineered these iconic designs with a modern twist, taking familiar style features that were loved by the fans and combined them with the latest performance technologies to produce innovative, modern classics. The new looks shirts include the latest in adidas lightweight and breathable technologies to ensure the players take to the pitch with the most innovative kit design ever.
The new home kit, which will be debuted in the opening game of the season at Old Trafford agaist Tottenham, features a classic v neck cut collar and three stripe design down the shoulder. There is also a graphic design on the hem of the shirt taken from the 1990 shirt famously worn by Ryan Giggs in his debut season.
The new look shirts will be launched as part of the “Break Expectations” campaign, released by adidas to demonstrate the start of a new era for the football club as they return to the UEFA Champions League and start the 2015/16 season. The campaign imagery and short films are inspired by the club’s iconic trident taken from the club crest and used by the players to set the tone for the forthcoming season.
The home kit will be available to buy from today at adidas and Manchester United own-retail stores, specialist sports retailers and e-commerce channels worldwide.