Premier League survival and the race to 40 points.

Costly

It has almost been the championship within a championship: get to 40 points and you can pop the champagne you’ve made it, you’ve survived another year in the most lucrative league in the world, players can buy that Ferrari they have on hold, and the chairman can finally put the deposit on that yacht.

However, miss the 40 points and the rabbit hole is deeper than you could imagine.

Rob Wilson, sports finance expert from Sheffield Hallam University, thinks the total cost of relegation could reach £60m.

It’s a lot worse than that, you lose out on £100m in TV money, sponsors no longer take those calls (yep the director is on another call or extremely busy), you can’t afford wages anymore, and season ticket sales dry up.

Oh yes, the rabbit hole is deep.